Amy Kraushaar

Location: Chicago, IL & Lisboa, Portugal

Fluency: English, Portuguese

New & Improved: Amy Kraushaar

Amy Kraushaar brings over 20 years of experience in advertising and marketing to the New & Improved team. An expert in strategic marketing, brand development, and strategic planning, Amy cut her marketing teeth as an advertising account manager for Abelson–Taylor, J. Walter Thompson, and DDB. She later served as Principal of Strategic Marketing at Diamond Cluster International (a technology management firm); VP of Strategy for HannaHodge (an Internet consultancy); and Partner/Creative Business Strategist at Leo Burnett’s brand consulting firm, The Lab.

Trained in Synectics, Osborn–Parnes, DeBono, and Creative Problem Solving (CPS) facilitation methods, Amy is also an expert "ideation catalyst," having worked on consumer and business teams at market research firms Conway/Miliken and Wirthlin Worldwide. Some of her former ideation clients include Disney, Coca–Cola, Kellogg’s, Anheuser–Busch, Oscar Mayer, Glad, Motorola, McDonnell–Douglas, and AEGIS Insurance.

Amy holds a double B.A. in Journalism and Communications from University of Iowa and an M.S. in Integrated Advertising from Northwestern University. Amy is also a graduate of Chicago’s Players Workshop School for Improvisational Acting.

Amy splits her time between the US and Lisboa, Portugal and in her spare time studies Portuguese, collects mid–century modern antiques, shops for shoes, and people–watches.